Solid scientific foundations
Heart Never Lies provides a measurement tool for assessing emotional intensity. It analyses heart rate variability of people exposed to a stimulus or in life time situation.
Our technology relies on several patents and scientific publications, related to R Peaks automatic detection, signal normalization, parasympathetic tones quantification and transformation of exploitable emotional data.
Our technology is unique, thanks to two key features: inter-individual normalization and emotional scale calibration.
Inter-individual normalization: enables you to reduce the number of participants in a panel and to remove the bias caused by extraneous variables such as age or gender.
Emotional scale calibration: provides a standardized measure of the emotional intensity of the panel participants, allowing for real-time data processing.